tag:blogger.com,1999:blog-44806708744975037502024-03-12T17:21:33.637-07:00Thoughts from down in LAEric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.comBlogger95125tag:blogger.com,1999:blog-4480670874497503750.post-42810159177857062722011-04-20T09:54:00.000-07:002011-04-23T21:37:08.710-07:00Follow my new blog...I have moved my blog to the following address:<a href="http://ewjensen.com/"> http://ewjensen.com</a><br />
Please update your links and let me know what you would like to see on the new site.<br />
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Thanks for following me on Blogger. This website will stay up but new posts will spin from WordPress. See you across town! ~ejEric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-38331318281628114162011-04-14T11:15:00.000-07:002011-04-14T11:15:53.078-07:00Migrating to WordpressI am in the process of migrating my blog to a full-featured Wordpress website. There will be a delay in posting until the new site is finished and all domains are redirected. It shouldn't be long!<br />
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Please stay in touch with me via: <br />
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Twitter: <a href="http://twitter.com/paddlebro">http://twitter.com/paddlebro </a><br />
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Facebook: <a href="http://facebook.com/ew.jensen">http://facebook.com/ew.jensen</a> <br />
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Linked In: <a href="http://linkedin.com/in/ejensen">http://linkedin.com/in/ejensen</a><br />
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Tumblr: <a href="http://ericjensen.tumblr.com/">http://ericjensen.tumblr.com/</a> (Extra Sharp and Ultra Fine)<br />
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See you soon with a new improved blog! ~EricEric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-25244421044485577912011-04-04T09:56:00.000-07:002011-04-04T10:21:14.905-07:00Generosity is the Emotion, Content is the Currency<b>Creating Effective Social Media Engagement: Generosity is the Emotion, Content is the Currency</b><br />
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Authentic, trusting relationships are fueled by generosity and empathy. While online networks can seem abstract compared to connections in the ‘real world’, the same principles hold true.<br />
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Web 2.0 is a conversational environment, not a broadcast channel. This is still confusing for some musicians who use Facebook, Twitter, Linked In, etc. to talk about themselves (“Oh, did I mention MY gig this weekend, here are some new pictures of ME, I wrote a new song…” etc. etc.). When I get a Linked In or Facebook friend request from a complete stranger asking me to listen to their music or come to a gig I am always amazed. What are they thinking? Eventually I tune out even good friends who I am very interested in, when the only communication from them is pushed PR blasts. <br />
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The power of social media is it’s potential for building communities and sincere relationships. The way to do this is to pay attention to everyone else, what their passions are and what they need. Ask yourself what you can share to make their lives a little more wonderful. On the web, the obvious gift to give is interesting content. This could be a helpful blog post or link, some compelling video you have created, a piece of music or a recommendation or referral. The important thing is that you are passionate about what you are sharing and you genuinely want to help your followers.<br />
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A great example of this generosity is the blog created by musician <a href="http://www.dannybarnes.com/blog">Danny Barnes</a>. He has written a number of funny, articulate pieces that are essential reading for any professional musician or anyone with even a passing interest in what it means to be a musician. He has shared many practical insights on how to make a living in music, how to be a successful sideman, how to listen and much more. There is great value and generosity here without a hint of self-promotion. A teacher and fellow musician told me the other day he reads Danny’s posts to his classes!<br />
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Check out <a href="http://www.dannybarnes.com/blog">Danny’s blog</a> and spread the word...<br />
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What gifts are you giving to your fans, followers and customers? What's working for you?Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com1tag:blogger.com,1999:blog-4480670874497503750.post-43516052957864864482011-04-03T19:53:00.000-07:002011-04-03T20:01:06.982-07:00Danny Barnes Knows Why You're Not Into Music Anymore...I just had to repost this great essay by the wonderful musician Danny Barnes (who also happens to be an excellent writer)..<br />
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I encourage you to check out the rest of his blog. Each entry is a gem!<br />
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<span style="font-size: large;"><b><a href="http://www.dannybarnes.com/blog/i-think-i-know-why-you-are-not-music-anymore">I Think I Know Why You Are Not Into Music Anymore</a></b></span><br />
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<span style="font-size: large;"><iframe align="left" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?t=thofrodowinla-20&o=1&p=8&l=bpl&asins=B002ZOHVMY&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="align: left; height: 245px; padding-right: 10px; padding-top: 5px; width: 131px;"></iframe></span>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-28270343382974061102011-03-30T11:30:00.000-07:002011-03-30T11:31:07.619-07:00Quote Of The Day: from Clay Shirky's 'Cognitive Surplus'"The dramatically reduced cost of public address, and the dramatically increased size of the population wired together, means that we can now turn massive aggregations of small contributions into things of lasting value." -Clay Shirky, "Cognitive Surplus" p. 161Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-42489000893973170812011-03-28T15:24:00.000-07:002011-03-28T15:26:06.533-07:00Just a few Wirechoir pix...Here are a few shots from the Wirechoir recording sessions this month. Thanks to all the incredible musicians and especially Terry Carter for making it all happen!<br />
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Look for the CD and DVD coming soon...<br />
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</a></div>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-26324752890841082372011-03-24T06:54:00.000-07:002011-03-24T12:36:40.204-07:00Web 2.0 and The Thank You EconomyI had the opportunity to hear <a href="http://garyvaynerchuk.com/">Gary Vaynerchuk</a> yesterday, at a Drucker Business Forum event.<br />
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Vaynerchuck is a social media expert, entrepreneur, and bestselling author of <a href="http://www.amazon.com/Crush-Time-Cash-Your-Passion/dp/0061914177?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Crush It! - Why Now Is The Time To Cash In On Your Passion</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0061914177" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" />, and <a href="http://www.amazon.com/Thank-You-Economy-Gary-Vaynerchuk/dp/0061914185?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">The Thank You Economy</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0061914185" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" />. He is a regular speaker at events such as the TED conference and SXSW and <a href="http://vaynermedia.com/">consults on social media</a> with companies like Johnson & Johnson, Disney, Pepsi, and Google.<br />
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He is best known for building a huge online wine business with his irreverent <a href="http://tv.winelibrary.com/">WineLibraryTV</a> video blog and extensive use of Web 2.0 technologies. Gary is in the top 100 of people followed on Twitter. He is funny, intense, competitive, and has a ridiculous work ethic.<br />
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In <a href="http://www.amazon.com/Thank-You-Economy-Gary-Vaynerchuk/dp/0061914185?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">The Thank You Economy</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0061914185" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /> he passionately advocates for the humanization of business by strengthening authentic relationships with customers using Web 2.0 tools and old-fashioned generosity and consideration.<br />
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Building strong relationships with customers is a long-term play. Established businesses, particularly public companies, resist investing in this kind of culture shift because they are focused on short-term profits and have difficulty computing the ROI on Web 2.0 engagement.<br />
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Vaynerchuk insists that this is the future of business and if companies don’t start caring about their customers and employees they will not survive.<br />
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As passionate as this guy is about people, his focus is on making money. He believes that building generous and sincere long-term relationships is the key to success, not because he is Mother Teresa, but because he is driven to compete and create wealth. Many people dabble in social media, but they are not really sure what they are doing or why. After some experimentation they give up. Without a clear business model and a solid understanding of your potential market, tools like Twitter seem scattered and decentralized compared to old-school top down marketing channels like television, print media and radio.<br />
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People have a tendency to use social media as a ‘push’ PR broadcast channel, which it is not. I see this all the time with musicians advertising gigs and their latest accomplishments on Twitter and Facebook. This amounts to random electronic direct mail. When I see this kind of communication I immediately tune out.<br />
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Twitter and related tools are like a giant cocktail party. This is a medium for listening and conversation. How many times have you heard someone say, “I don’t get Twitter. Why do I care what so and so had for breakfast?” People are discussing their passions online. Facebook, Twitter, and mobile phones have become the new barber shop. Listen and learn. We are instinctively afraid to engage with strangers, but stepping into that conversation opens a new door.<br />
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The bottom line for business is this: Customers are talking about you every day, whether you like it or not, the good, the bad, and the ugly. You have the opportunity to join that conversation and build genuine, caring relationships. Vaynerchuk believes that unless businesses do just that they will be run over by the empowered consumer and the competition. I think he is probably right.. <br />
<ul></ul>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-86128308664602192672011-03-15T10:34:00.000-07:002011-03-15T10:34:39.603-07:00Bob Baker on the Realities of Making a Living as a Musician in 2011Interesting post by Bob Baker today.<br />
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The tools and the channels have changed dramatically but artists have always been self-employed and struggled to balance the pursuit of their craft with the economic realities of survival. More of my thoughts to follow...<br />
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<a href="http://www.musicthinktank.com/blog/the-realities-of-making-a-living-with-music-in-2011.html">The Realities of Making a Living with Music in 2011</a> via <a href="http://www.musicthinktank.com/">music think tank</a>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com1tag:blogger.com,1999:blog-4480670874497503750.post-3074184136915971062011-02-25T11:40:00.000-08:002011-02-25T11:40:28.143-08:00Are music consumers stepping on us?From today's <a href="http://digitalmusicnews.com/stories/022411dmfe1">Digital Music News</a>:<br />
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<b>Are Music Consumers Stepping On Us?</b><br />
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That was the question posed on Thursday by NPD analyst Russ Crupnick at Digital Music Forum East in Manhattan.<br />
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"Consumers are flipping us the bird," Crupnick declared while trotting through slide-after-slide of distressing data. Exhibit A? Crupnick listed a litany of concessions and pro-consumer offers from this industry over the past ten years - all of which have produced few substantive revenue returns. These include: <br />
<ul><li>ubiquity</li>
<li>disaggregation</li>
<li>fragmentation</li>
<li>liberal licensing</li>
<li>disabled DRM</li>
<li>disinflation</li>
</ul>"These are great things we've done for consumers, but what have they done for us?" Crupnick posed. Well, the answer is very little, and Crupnick's stats proved it. Over the past 5 years alone, Crupnick noted that the population of buying music fans declined by 20 million, and per-capita spending has dropped by 40 percent. Meanwhile, just 5 percent of US consumers are using subscription services, including free trials. "We're being too liberal," the analyst continued. "We need to demand more from consumers."<br />
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But there's a funny twist: among the buyers that remain, a majority are only buying CDs. In fact, Crupnick noted that 55% of paying music fans are solely purchasing CDs, down from 80% percent in 2006. Just last week at New Music Seminar in Los Angeles, Tommy Silverman reported that two-thirds of all album purchases are physical. <br />
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And what about the superfan, won't that save us? Well, Crupnick popped that balloon quickly by noting that superfans are also buying less. But, their percentage of overall purchases is increasing as more casual fans leave the building. "Fewer and fewer people are buying music, so the percentage of buying by uberfans increases," Crupnick noted.<br />
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<i>My comment:</i><br />
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<i>"I can't comprehend the logic of "demanding more from consumers." Show me a good product manager who agrees with that reasoning. <br />
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<i>It is hard to compete with free but that's the reality today for any media business. Consumers have unprecedented choice and an enormous sense of entitlement. If you want to succeed in the marketplace you have to get real about that.<br />
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<i>Also, the recording industry was a ridiculous bubble economy for over 20 years. Now it is leveling out and that is painful. The industry will be smaller in the future, more personalized, and consumer driven. </i><br />
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<i>Things will continue to shake out for awhile.</i><br />
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Join the discussion <a href="http://digitalmusicnews.com/stories/022411dmfe1">here</a>...Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-37515181288127477412011-02-16T11:29:00.000-08:002011-02-16T11:33:09.091-08:00Is Apple Killing the Golden Subscription Goose?I have been using Apple's products since the 512K Macintosh. I have immense respect for the company's user-focused product management and business models. However, once in awhile they go too far and do something stupid. Apple's new subscription licensing policy could seriously impact subscription music services, an important developing market. The same is true with the continued market leadership of the iPad. If media companies part ways with Apple on this, everyone loses. Maybe my next phone will be an Android after all...<br />
<div style="color: purple;"><br />
</div><span style="color: purple; font-size: small;"><b><a href="http://gizmodo.com/#%215761383/apples-new-subscription-model-is-evil">Apple's New Subscription Model Is Evil</a></b></span> - <i>Gizmodo</i><br />
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<span style="color: purple; font-size: small;"><b><a href="http://www.hypebot.com/hypebot/2011/02/rhapsody-ceo-blasts-apple-new-app-store-terms-economically-untenable.html">Rhapsody CEO Blasts Apple</a></b></span> - <i>hypebot</i><br />
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<span style="font-size: large;"><b><span style="font-size: small;"><a href="http://www.hypebot.com/hypebot/2011/02/apple-killing-a-subscription-music-service-near-you.html">New Apple App Rules Could Kill Subscription Music</a></span> </b></span>- <i>hypebot</i>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-37729438637232809982011-02-10T14:26:00.000-08:002011-02-10T14:26:05.844-08:00Rethinking Music Pts. 1 & 2 - Creativity, Commerce and PolicyCheck out these two excellent podcasts in preparation for the upcoming<b> </b><a href="http://www.rethink-music.com/en/Home/"><b>Rethink Music</b> </a>conference coming up this April in Boston.<br />
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<b><a href="http://blogs.law.harvard.edu/mediaberkman/2010/11/19/radio-berkman-168-rethinking-music-part-i-creativity-commerce-and-policy/">Radio Berkman #168 Rethinking Music Pt. 1</a></b><br />
<b><a href="http://blogs.law.harvard.edu/mediaberkman/2011/01/28/radio-berkman-173-the-portrait-of-the-self-published-artist-rethinking-music-ii/">Radio Berkman #173 Rethinking Music Pt. 2 - The Portrait of the Self-Published Artist</a></b>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-70406713386278687592011-02-09T10:50:00.000-08:002011-02-09T10:50:02.251-08:00California Copyright Conference: The Future of the Latin Music MarketOn February 8, 2011 The <a href="http://theccc.org/events/music-en-espanol">California Copyright Conference</a> hosted a panel discussing the current state and future possibilities of the Latin music market, organized and co-moderated by Eric Palmquest - Director, Disney Music Publishing and Marissa Lopez, Associate Director, Latin Writer/Publisher Relations at BMI.<br />
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The panel featured:<br />
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Richard Bull - President of <a href="http://www.sixthhouse.com/T6H/THE_SIXTH_HOUSE.html">The Sixth House</a>, a management company with touring, label, licensing, publishing, and corporate marketing arms.<br />
Tomas Cookman - CEO, <a href="http://www.nacionalrecords.com/">Nacional Records</a> & Cookman International, and founder of the <a href="http://latinalternative.com/">Latin Alternative Music Conference</a>.<br />
Yvonne Drazan - Creative Director, <a href="http://www.peermusic.com/peermusic/index.cfm">peermusic</a><br />
Nir Seroussi - VP, Marketing and A&R, <a href="http://www.sonymusiclatin.com/">Sony Music Latin</a><br />
<a href="http://en.wikipedia.org/wiki/Kike_Santander">Kike Santander</a> - Multi Grammy Award winning songwriter and producer, Chairman of the Latin Academy of Recording Arts and Sciences (LARAS) and CEO of <a href="http://santanderrecords.com/">Santander Records</a>.<br />
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Marissa Lopez (whose career began as a Latin radio DJ) kicked off the festivities with a mix of regional and Latin music styles. Although the topic of the panel was the decline in Latin music sales, particularly in digital, the panelist were uniformly upbeat and excited about the wide open future for Latin music. <br />
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Richard Bull and Tomas Cookman have had strong successes with synch licensing and developing strategic partnerships with other companies both inside and outside of the music industry. The Sixth House’s partnership with peermusic has been particularly rewarding for both parties. A common theme was the need to exchange services and develop diverse partnerships. Each situation is unique in today’s marketplace. Cookman: “There is no right or wrong answer. If it works for you, it works for you.” <br />
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Panelists agreed on the need to control master recordings to simplify the process of clearing masters and publishing rights in one shot. Tomas Cookman described his strong relationships with music supervisors as being build on his ability to clear tracks for synch within a few hours. <br />
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Technology has created easy access to a global marketplace which raises the bar for music quality...the best music wins. Kike Santander passionately described how his commitment to music drove the decision to start a label at a time when others a running in the other direction. <br />
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Except for younger fans who follow edgier, alternative artists, the general Latin market has not been as quick to accept digital downloads. However, this market skews much higher on the use of mobile devices according to Richard Bull.<br />
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When asked how to encourage fans to engage in the digital download market, Nir Seroussi stated that the concept of music ownership is going away. Fans want music anytime, anywhere, and labels must think of themselves as service businesses. The future lies in building strong artist brands and alliances with a broad range of business partners.Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-73213151793799149912011-02-09T08:53:00.000-08:002011-02-09T08:55:52.024-08:00Global Music Registry Meets Consumer Consumption ModelA thought provoking post from the Rethink Music blog. The barriers to creating a global music licensing registry are substantial in and of themselves. As consumer behavior shifts away from ownership to an "anytime, anywhere" access model, accurate, streamlined licensing will be key to a great music experience for the public as well as solid monetization for creators.<br />
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What do you think?<br />
<span style="font-size: large;"><b><a href="http://rethink-music.tumblr.com/">Rethink Music</a></b></span>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-89421493647368669662011-01-18T11:49:00.000-08:002011-01-18T11:49:34.511-08:00When It Can't Be Done, Do It..."A new idea can be either unfamiliar, silly, or both. It can't be judged by description. It needs to be done (made) to exist. It is unlikely that anyone will sanction the cost of something they don't understand. Therefore, you have no choice but to do it yourself. At whatever cost."<br />
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"Being right is based upon knowledge and experience and is often provable. Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality. Experience is built from solutions to old situations and problems. The old situations are probably different from the present ones., so that old solutions will have to be bent to fit new problems (and possibly fit badly). Also, the likelihood is that, if you've got the experience, you'll probably use it. This is lazy. Experience is the opposite of being creative"<br />
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- from Paul Arden's book, <a href="http://www.amazon.com/Its-Not-How-Good-Want/dp/0714843377?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">It's Not How Good You Are, It's How Good You Want To Be</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0714843377" style="border: medium none ! important; margin: 0px ! important; padding: 0px ! important;" width="1" />Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-7587611218889759892010-12-19T16:45:00.000-08:002010-12-19T16:45:23.385-08:00Stefan Sagmeister: The Power of Time Off<object height="326" width="446"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/StefanSagmeister_2009G-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/StefanSagmeister-2009G.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=649&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=stefan_sagmeister_the_power_of_time_off;year=2009;theme=what_makes_us_happy;theme=not_business_as_usual;theme=unconventional_explanations;theme=speaking_at_tedglobal2009;theme=the_creative_spark;theme=tales_of_invention;theme=might_you_live_a_great_deal_longer;theme=art_unusual;event=TEDGlobal+2009;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talks/dynamic/StefanSagmeister_2009G-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/StefanSagmeister-2009G.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=649&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=stefan_sagmeister_the_power_of_time_off;year=2009;theme=what_makes_us_happy;theme=not_business_as_usual;theme=unconventional_explanations;theme=speaking_at_tedglobal2009;theme=the_creative_spark;theme=tales_of_invention;theme=might_you_live_a_great_deal_longer;theme=art_unusual;event=TEDGlobal+2009;"></embed></object>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-56522345434306231112010-12-17T16:49:00.000-08:002010-12-17T16:51:20.798-08:00RIP, Don Van Vliet (Captain Beefheart)<a href="http://www.spin.com/articles/captain-beefheart-dies-69">Captain Beefheart Dies at 69</a><br />
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Iconoclastic musician and painter Don Van Vliet died today after a lengthy battle with MS. Many of his recordings including <a href="http://www.amazon.com/Trout-Mask-Replica-Captain-Beefheart/dp/B000005JA8?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Trout Mask Replica</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=B000005JA8" style="border: medium none ! important; margin: 0px ! important; padding: 0px ! important;" width="1" />, <a href="http://www.amazon.com/Lick-My-Decals-Off-Baby/dp/B000008DZV?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Lick My Decals Off Baby</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=B000008DZV" style="border: medium none ! important; margin: 0px ! important; padding: 0px ! important;" width="1" />, and <a href="http://www.amazon.com/Spotlight-Clear-Spot-Captain-Beefheart/dp/B000005JB4?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Clear Spot</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=B000005JB4" style="border: medium none ! important; margin: 0px ! important; padding: 0px ! important;" width="1" /> where game-changers for me. A true original who will be missed.<br />
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Check out Van Vliet's paintings here: <b style="color: red;"><a href="http://www.beefheart.com/runpaint/picindex.htm">Run Paint Run</a></b><br />
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<iframe align="left" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?t=thofrodowinla-20&o=1&p=8&l=bpl&asins=B000005JB4&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="height: 245px; padding-right: 10px; padding-top: 5px; width: 131px;"></iframe><br />
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<iframe align="left" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?t=thofrodowinla-20&o=1&p=8&l=bpl&asins=B000008DZV&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="height: 245px; padding-right: 10px; padding-top: 5px; width: 131px;"></iframe>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-69054021073827006792010-12-17T16:23:00.000-08:002010-12-17T16:23:09.694-08:00C-SCAPE: Curation, Consumers, Convergence, Content""How do you get people who can talk about anything to talk about you? The answer is to offer them something new and interesting to say - to chat about, blog about, tweet about, and spread the word about in all media, new and old and in between."<br />
<a href="http://www.amazon.com/C-Scape-Conquer-Forces-Changing-Business/dp/0061984973?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">- Larry Kramer, C-SCAPE</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0061984973" style="border: medium none ! important; margin: 0px ! important; padding: 0px ! important;" width="1" /><br />
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Veteran media executive Larry Kramer's book on the influence of social media and the Internet postulates that today, all businesses are in the media business. He identifies four key trends; the convergence of consumers and media producers, the increasing power of consumers, the need for trusted curators, and the importance of content. These ideas have been explored in depth in many other books (such as the <a href="http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/dp/1422125009?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Groundswell</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=1422125009" style="border: medium none ! important; margin: 0px ! important; padding: 0px ! important;" width="1" /> series) but I find his writing concise and actionable. His enthusiasm is contagious and many of these ideas are directly applicable by musicians reinventing themselves in this massively disrupted industry. <br />
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<iframe align="left" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?t=thofrodowinla-20&o=1&p=8&l=bpl&asins=0061984973&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="height: 245px; padding-right: 10px; padding-top: 5px; width: 131px;"></iframe>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-45542526568291519962010-12-09T19:00:00.000-08:002010-12-09T19:00:07.483-08:00The John Scofield Quartet: New Morning, The Paris ConcertCheck out this video by the great John Scofield and a killer quartet. I was very fortunate to know and study with John when I first arrived in Boston way back when. He is a wonderful person and a phenomenal jazz musician and innovator. This is a particularly good DVD with some nice extra footage.<br />
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<iframe align="left" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?t=thofrodowinla-20&o=1&p=8&l=bpl&asins=B003YCL10Y&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="height: 245px; padding-right: 10px; padding-top: 5px; width: 131px;"></iframe>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-43607262567258089792010-12-09T14:10:00.000-08:002010-12-09T14:10:42.468-08:00Selling the DIY DreamThe larger music business has always contained a smaller industry focused on selling the dream of success to independent musicians. In the Go-Go record label days, this involved access to decision makers and copious amounts of advice on making your music more “commercial”. Musicians hoped that Mr. Big would hear their amazing song, fall in love with it, and next thing you know, the band is flying around in private jets.<br />
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Today's pitch is that relentless, athletic Internet marketing will eventually build a brand and a full-time career. While many of today’s tools are powerful and can be very effective, the business models of these companies are built on selling services to musicians and are not necessarily dependent on the success of the artist.<br />
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Marketing is key to the execution of every business plan, but by no means the whole enchilada. Successful businesses create products and services that meet fundamental human needs. DIY Internet music companies are serving the need of the musician to be acknowledged and feel empowered. Are you just as clear about your market and the needs you are addressing? People don’t buy what you do but <i>why</i> you do it. Without a clear vision of what makes your music extraordinary, and who you are serving, all the marketing in the world will not create a mega-successful brand.<br />
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Most pro musicians have multi-faceted careers (performing, recording, producing, writing, publishing, teaching, orchestrating, etc.) and have spent tens of thousands of hours developing their craft. If you are seriously committed to a long term career in music, I suggest studying these people as well as general business and marketing concepts. Be very realistic about circumstances that have influenced individual successes and may not scale.<br />
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Internet music marketing is powerful and exciting but it is also a huge time suck. If your marketing is not carefully aligned with a larger plan, you may simply be feeding another industry: the DIY Dream Machine.Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-54663082333108543382010-11-30T18:01:00.000-08:002010-11-30T18:05:45.936-08:00William Ury: The walk from "no" to "yes" | Video on TED.com<div>Very interesting TED Talk by William Ury author of <a href="http://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without/dp/0140157352?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Getting To Yes</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0140157352" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" />. He discusses the role of community, the 'third side', in reaching consensus.</div><div><br />
</div><a href="http://www.ted.com/talks/william_ury.html">William Ury: The walk from "no" to "yes" | Video on TED.com</a><br />
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<object height="326" width="446"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/WilliamUry_2010X-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/WilliamUry-2010X.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=1017&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=william_ury;year=2010;theme=a_taste_of_tedx;theme=war_and_peace;event=TEDxMidwest;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talks/dynamic/WilliamUry_2010X-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/WilliamUry-2010X.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=1017&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=william_ury;year=2010;theme=a_taste_of_tedx;theme=war_and_peace;event=TEDxMidwest;"></embed></object>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-4166741664167873652010-11-27T09:33:00.000-08:002010-11-30T10:21:49.516-08:00Why you don't get anything done at the office...Take a look at this TED Talk by Jason Fried of <b><a href="http://37signals.com/"><span class="Apple-style-span" style="color: blue;">37signals</span></a></b>. He argues that the traditional office structure is counterproductive to getting real work done. If you haven't read it yet his book <a href="http://www.amazon.com/Rework-Jason-Fried/dp/0307463745?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank"><b><span class="Apple-style-span" style="color: blue;">Rework</span></b></a><span class="Apple-style-span" style="color: blue;"><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0307463745" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></span> is a must.<br />
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You can read my conversation with Jason on entrepreneurship and the music business in <b><a href="http://draft.blogger.com/goog_367445944"><span class="Apple-style-span" style="color: blue;">a previous blog post</span></a></b><b><a href="http://ejensenmx.blogspot.com/2010/07/entrepreneurship-and-new-music-industry.html">.</a></b><br />
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Another excellent read on productivity is <b><a href="http://www.amazon.com/Way-Were-Working-Isnt-Performance/dp/1439127662?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank"><span class="Apple-style-span" style="color: blue;">The Way We're Working Isn't Working</span></a><span class="Apple-style-span" style="color: blue;"><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=1439127662" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></span></b><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=1439127662" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /> by Tony Schwartz of <a href="http://www.theenergyproject.com/"><b><span class="Apple-style-span" style="color: blue;">The Energy Project</span></b></a>.<br />
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<div class="separator" style="clear: both; text-align: center;"><object height="326" style="clear: left; float: left;" width="446"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/JasonFried_2010X-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/JasonFried-2010X.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=1014&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=jason_fried_why_work_doesn_t_happen_at_work;year=2010;theme=a_taste_of_tedx;theme=new_on_ted_com;theme=not_business_as_usual;event=TEDxMidwest;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talks/dynamic/JasonFried_2010X-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/JasonFried-2010X.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=1014&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=jason_fried_why_work_doesn_t_happen_at_work;year=2010;theme=a_taste_of_tedx;theme=new_on_ted_com;theme=not_business_as_usual;event=TEDxMidwest;"></embed></object></div>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-3414267319984914402010-11-20T19:11:00.000-08:002010-11-30T10:15:13.715-08:00The amazing Sid Jacobs pays tribute to Jimmy Wyble...On April 17, 2010 a host of guitarists paid tribute to the late, great Jimmy Wyble. Sid Jacob's performances particularly hit me. I have the honor to share a chair in the LA Wirechoir with Sid and I am always in awe of his guitar mastery.<br />
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Terry Carter documented the concert and you can follow the link to both of Sid's performances here: <br />
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<a href="http://www.terrycarter.com/jimmy">Sid Jacobs from the Jimmy Wyble Tribute</a><br />
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Jimmy was an extraordinary musician and human being who deeply touched everyone who knew him. The memorial concert was heartfelt, drawing stellar musicians from all over the country to pay tribute to this wonderful man. Thank you Jimmy!<br />
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Enjoy Sid Jacobs' Gershwin medley below...<br />
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<object height="270" width="480"><param name="movie" value="http://www.youtube.com/v/3lfMRPsFQwc?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3lfMRPsFQwc?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="270"></embed></object>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-4116711669412474702010-11-04T09:49:00.000-07:002010-11-04T09:49:13.306-07:00Social Media Marketing: Is This Really a Conversation?<div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0.0px;">Social media is hyped as a powerful tool for ‘connecting’ with your audience. While the technology creates this potential, my experience has been that most social media usage is essentially one-way, direct mail. </span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0.0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0.0px;">There are many people I have relationships with in the ‘real’ world whose communications with me via Facebook, email, Twitter, etc. are unsolicited self-promotion, certainly not a ‘conversation’. This can be annoying, and the net effect is to reduce the level of trust and credibility. When I receive unsolicited promotional material from strangers I immediately cross them off the list.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0.0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0.0px;">When we opt-in we intentionally agree to accept ongoing promotional blasts but we can always unsubscribe if these communications don’t add value. </span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0.0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0.0px;">An authentic conversation adds value in both directions. The real question to ask yourself is, “How can I help you?” </span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0.0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0.0px;">If a band or artist I follow comments on a post of mine it means something, and of course it works the other way around. </span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0.0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0.0px;">Before you hit the ‘Send’ button think about what you are really giving to your audience.</span></div>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com1tag:blogger.com,1999:blog-4480670874497503750.post-22793707294159836862010-11-03T15:08:00.000-07:002010-11-03T17:38:34.379-07:00Career Tracks: Chi McClean, Part 3<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/_ZpAW32GB9IY/TNHbqYl6BTI/AAAAAAAAAOo/-tpRQkBKJXo/s1600/Chi+Live+2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="150" src="http://3.bp.blogspot.com/_ZpAW32GB9IY/TNHbqYl6BTI/AAAAAAAAAOo/-tpRQkBKJXo/s200/Chi+Live+2.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Photo by Andrew Keller</td></tr>
</tbody></table><br />
<div style="color: #444444; font: 12.0px Verdana; line-height: 18.0px; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i><a href="http://www.chimcclean.com/">Chi McClean</a> is an independent singer-songwriter currently touring in support of his 2009 release, <a href="http://www.amazon.com/Something-Out-There-Chi-Mcclean/dp/B001NH4I8Y?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Something Out There</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=B001NH4I8Y" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" />.</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"><i></i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>In Part 3 of our conversation Chi discusses music publishing, endorsements, branding, and his next release.</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"><i></i></span></div><div style="color: #1f00ac; font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px; text-decoration: underline;"><a href="http://ejensenmx.blogspot.com/2010/09/career-tracks-chi-mcclean-part-1.html"><i>Read Part 1<span class="Apple-tab-span" style="white-space: pre;"> </span></i></a></span><i><span class="Apple-tab-span" style="white-space: pre;"> </span></i><a href="http://ejensenmx.blogspot.com/2010/10/career-tracks-chi-mcclean-part-2.html"><span style="letter-spacing: 0px; text-decoration: underline;"><i>Read Part 2</i></span></a></div><div style="color: #d9a000; font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"><b></b></span></div><div style="color: #d9a000; font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b>How are you handling your music publishing?</b></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">CM: I set up McClean Music Publishing. I received my first BMI check a few months ago and it (the importance of publishing) really hit home for me. The more I know, the less I know (about publishing). It’s a labyrinth. I went to a Music Row Magazine awards festival at BMI in Nashville. I also met with Stage Three Music Publishing. (Songwriting ) is huge business down there.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">At a certain point whether it’s managers, booking agents, or publishing, it’s about bandwidth and how much you can realistically tackle in a meaningful way. You’re not doing yourself any good if you’re spread too thin. </span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="color: #d9a000; font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b>What’s the timeline on your new record?</b></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">CM: I hope to have it out by the holidays. I think it’s going to be more focused on the songs. We were talking earlier about what people react to. I think it will be a simple, honest record. I’ve found my voice a bit more. There are some good songs here. </span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="color: #d9a000; font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b>You have endorsements with Taylor Guitars and Elixir Strings. How did you put that together and how have the endorsements worked for you?</b></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">CM: Whether I had an endorsement or not, I love my Taylor. (I’ve been playing them) since 1999. I’ve been playing a lot of alternate tunings. On stage it’s a pain to retune in-between songs. So, I put together a kit. You have to have a press kit, a calendar, an album out, and show that you’ve got something going on and you’re serious. (Taylor) has been really helpful, not only with guitars but with career advice. Taylor is very well networked. They’ve got Dave Matthews, Taylor Swift, Jason Mraz, Leo Kotke, and Doyle Dykes Signature models. Through them (Taylor Guitars) I got an introduction to the Elixir Strings artist program.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="color: #d9a000; font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b>Do you do clinics for them?</b></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">CM: I don’t. I’d be delighted to. They’ve been so supportive to me. I give them a shout out whenever I can. I don’t really have to do anything. At gigs people come up to me, “What kind of guitar are you playing? What are those strings?” “Well, it’s funny you should ask…” (laughs). It just sounds really good.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">Whatever you’re doing, it comes back to being in the relationship business. I just think it’s really important to try and stay in touch. Simple things, wish somebody a Happy Birthday… I once saw a quote, something like, “They’re not going to remember your music. They’re not going to remember anything about you except how you made them feel.” </span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="color: #d9a000; font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b>What are your thoughts on the ‘1,000 true fans’ theory? Can you make a living off a dedicated segment of the Long Tail?</b></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">CM: I think you can do it but it’s hard. You have to control your expenses at home and be out on the road. If you build that network of places to stay you can make a go of it. 1,000 people is nothing to shake a stick at. If you have 1,000 people you can really communicate with, who will respond to your emails and come to your shows, that’s powerful. I think it’s manageable. You have to control your expenses carefully. I’ve been looking into crowdsourcing. As an independent musician you have to get really creative. </span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="color: #d9a000; font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b>How do think about your brand?</b></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">CM: It’s tricky. I come from a marketing background but my focus has been on the music and getting out there. Keyboardist/singer <a href="http://www.daveyaden.com/bio.htm"><span style="text-decoration: underline;">Dave Yaden</span></a> has been telling me I need to dress like a rock star and walk like a rock star to the point where the first thing that goes through someone’s mind when they see you on the street is, “What band is that guy in?” If you’re a lawyer you wear a suit. If you’re a baseball player, you wear a uniform. There’s a certain look. If you’re a musician, that’s your job. That really stuck with me. Figure out who you are and go for it. Like my music, I just want to be honest and who I am, but in this day and age everything is so competitive, you have to develop a brand that goes beyond your music. It’s a whole marketing package.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">I was fortunate enough to work with the Art Director from the last company who did all my packaging design and developed a logo for me. It’s important to think about what you’re saying with your CD cover, your posters, your emails.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="color: #d9a000; font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b>What’s your long range plan?</b></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">CM: To keep this sustainable. Make records, keep playing. The plan is to develop a plan (laughs)…</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>You can find out more about Chi McClean and his music at: www.chimcclean.com</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i><br />
</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i><iframe align="left" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?t=thofrodowinla-20&o=1&p=8&l=bpl&asins=B001NH4I8Y&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="align: left; height: 245px; padding-right: 10px; padding-top: 5px; width: 131px;"></iframe></i></span></div>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0tag:blogger.com,1999:blog-4480670874497503750.post-71163708943386438322010-10-30T16:36:00.000-07:002010-10-30T16:46:27.932-07:00Recommended reading...<div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Check back often to catch the ongoing updates on my favorite books…</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="color: #d9a000; font: 13.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><i>Skill-Building and Performance</i></b></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><a href="http://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017922?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Outliers</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0316017922" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></b> - The Story of Success<img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0316017922" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Malcolm Gladwell - New York: Little Brown, and Company, 2008</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"><i></i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">Malcolm Gladwell explodes the myth that excellence is the result of some mysterious, innate talent. By examining research and the lives of a variety of “outliers’ he explores the logic of extraordinary success, delving into the impact of ‘deep practice’ (10,000 hours…), family, and birthplace.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><a href="http://www.amazon.com/Talent-Code-Greatness-Born-Grown/dp/055380684X?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">The Talent Code</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=055380684X" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></b> - Greatness Isn’t Born, It’s Grown. Here’s How</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Daniel Coyle - New York: Bantam Books, 2009</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"><i></i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">Weaving together real world examples with brain science and behavioral research, Daniel Coyle breaks the process of expert skill-building into three main pieces: deep practice, coaching, and motivation.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><a href="http://www.amazon.com/Talent-Overrated-Separates-World-Class-Performers/dp/1591842948?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Talent Is Overrated</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=1591842948" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></b> - What Really Separates World-Class Performers from Everybody Else</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Geoff Colvin - New York: Portfolio, 2008</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"><i></i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">Geoff Colvin explores ‘deliberate practice’ in individual and group contexts. This book covers much of the same ground as <i>The Talent Code</i> with the inclusion of a section describing organizational applications.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><a href="http://www.amazon.com/Way-Were-Working-Isnt-Performance/dp/1439127662?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">The Way We're Working Isn't Working</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=1439127662" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></b> - The Four Forgotten Needs That Energize Great Performance</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Tony Schwartz - New York: Free Press, 2010</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">Tony Schwartz covers a wide range of topics in this actionable book focused on creating efficiency in the workplace. His premise is that people need four types of energy to perform at their best; physical (sustainability), emotional (security), mental (self-expression), and spiritual (significance). He provides practical steps and illustrations for each section. For example; we work best in 45 to 90 minute, highly focused sprints intermixed with periods of renewal.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="color: #d9a000; font: 13.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><i>Practicing, The Psychology of Creation, and Overcoming Creative Blocks</i></b></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><a href="http://www.amazon.com/War-Art-Through-Creative-Battles/dp/0446691437?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">The War of Art</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0446691437" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></b> - Break Through the Blocks and Win Your Inner Creative Battles</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Steven Pressfield - New York: Grand Central Publishing, 2002</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">This classic book (by the author of <i>The Legend of Bagger Vance) </i>should be read by everyone. We are all artists and have a gift to give the world. Steven Pressfield inspires in this funny, straight-from-the-hip, kick in the pants, identifying the roadblocks that keep our potential under wraps and prescribing strategies that take no prisoners. </span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><a href="http://www.amazon.com/Free-Play-Improvisation-Life-Art/dp/0874776317?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Free Play</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0874776317" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></b> - Improvisation in Life and Art</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Stephen Nachmanovitch - New York: Putnam, 1990</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">This is one of the best books I have ever read on the essence of improvisation and the creative process.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><a href="http://www.amazon.com/Effortless-Mastery-Liberating-Master-Musician/dp/B00064SYXA?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Effortless Mastery</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=B00064SYXA" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=B001QJR8KY" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></b> - Liberating the Master Musician Within</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Kenny Werner - New Albany: Jamey Abersold Jazz, Inc., 1996</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">Jazz piano virtuoso Kenny Werner shares his approach to practicing, getting out of the music’s way, and developing a state of relaxed focus.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"><i></i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><a href="http://www.amazon.com/Art-Practicing-Guide-Making-Music/dp/0609801775?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">The Art of Practicing</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0609801775" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></b> - A Guide to Making Music From the Heart</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Madeline Bruser - New York: Bell Tower, 1997</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">This book describes both a physical and spiritual approach to practicing a musical instrument. While most of her instructions are for pianists, the principles can be applied to any instrument.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><a href="http://www.amazon.com/Practicing-Musicians-Return-Music-Vintage/dp/0307278751?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">Practicing</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=0307278751" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></b> - A Musician’s Return to Music</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Glenn Kurtz - New York: Alfred A. Knopf, 2007</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"><i></i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">Classical guitarist Glenn Kurtz describes his personal journey as a music student who eventually drifts away from his passion only to return years later. The book is largely a memoir but contains many vivid descriptions of the process of practicing.</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><b><a href="http://www.amazon.com/Pat-Metheny-Interviews-Book/dp/1423474694?ie=UTF8&tag=thofrodowinla-20&link_code=btl&camp=213689&creative=392969" target="_blank">The Pat Metheny Interviews</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thofrodowinla-20&l=btl&camp=213689&creative=392969&o=1&a=1423474694" style="border: none !important; margin: 0px !important; padding: 0px !important;" width="1" /></b> - The Inner Workings of His Creativity Revealed</span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;"><i>Richard Niles - New York: Hal Leonard, 2009</i></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span style="letter-spacing: 0px;"></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="letter-spacing: 0px;">With the unique perspective of a fellow guitarist and long-time friend, Richard Niles captures the essence of Pat Metheny’s creative evolution, process, and work ethic in a collection of conversations culled from a three-part BBC radio series.</span></div>Eric Jensenhttp://www.blogger.com/profile/13406871908523098569noreply@blogger.com0