""How do you get people who can talk about anything to talk about you? The answer is to offer them something new and interesting to say - to chat about, blog about, tweet about, and spread the word about in all media, new and old and in between."
- Larry Kramer, C-SCAPE
Veteran media executive Larry Kramer's book on the influence of social media and the Internet postulates that today, all businesses are in the media business. He identifies four key trends; the convergence of consumers and media producers, the increasing power of consumers, the need for trusted curators, and the importance of content. These ideas have been explored in depth in many other books (such as the Groundswell series) but I find his writing concise and actionable. His enthusiasm is contagious and many of these ideas are directly applicable by musicians reinventing themselves in this massively disrupted industry.